Michiana House & Home
August 2011 issue
Staging Diva was featured in the cover story in the August 2011 issue of Michiana House & Home magazine.
Debra Gould, founder of the Staging Diva Home Staging Business Training Program, was particularly pleased that StagingDiva.com was included in the resources section at the end of the story. Members of the Staging Diva Directory of Home Stagers will benefit from this as readers search out local home stagers.
Many of Gould’s home staging tips were included in the story, as well as these highlights:
“At her website, stagingdiva.com, Debra Gould has listed 10 tips to help any homeowner transform one’s house into a show home that will catch buyers’ attention.”
“All those little touches can add up big when it comes to selling your home. Gould, who lives in Toronto but trains home stagers worldwide, said homes can sell for thousands, even tens of thousands of dollars more, when properly staged. ‘It’s the best way to stand out from all the other homes on the market, get maximum equity out of your house, and sell it faster,’ she said.”
“‘People buy on emotion. You walk into a house and you decide within a minute or two whether you like it or you don’t. We know people are going to form a first impression visually, and to fail to optimize on that with your single biggest investment is crazy,’ said Gould, who likens home staging to dressing up for a first date or detailing a car to be sold. ‘Obviously the more visually appealing a house is, the more likely people are going to be to put in an offer.'”
Home stagers can learn how to get media attention like this in Course 4 of the Staging Diva Home Staging Business Training Program, “Staging Diva Sales & Marketing Secrets to Boost Your Business.”
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