Expert home stager Debra Gould provides tips for buying a quality camera for use in building a home staging portfolio.
(UNITED STATES) October 3, 2011 – Having a strong home staging portfolio is critical to a home stager’s success, and investing in a quality camera is an important piece of the puzzle. There are a number of cameras on the market today, so selecting the right piece of equipment can be overwhelming. Home staging expert Debra Gould recently posted camera-buying and photography tips in the Home Staging Business Report to make the process easier for home stagers.
“I recommend that home stagers purchase a digital camera if they’ll be using it primarily for taking before and after photos of their staging projects,” explains Gould. “Film is great for a lot of things, but it’s not necessary for before and after photos. Home stagers typically share their home staging portfolios over the Internet, so it makes more sense to take photos digitally.”
Gould, founder of the Staging Diva Home Staging Business Training Program, emphasizes the importance of discussing various options with a digital camera expert and recommends that home stagers shop at a camera store rather than a department store.
“When camera shopping, explain to the salesperson that you’re a home stager or decorator, and that you’ll be shooting home interiors, so you’ll need a wide-angle lens in order to capture as much of a room as possible,” Gould advises. “Explain that you won’t be bringing in specialty lights or reflectors, so the camera should accommodate for interior lighting. As an amateur photographer, you need something that you can basically turn on, point and shoot.”
Instead of choosing a camera with a wide-angle lens that is built in, Gould recommends purchasing a wide-angle lens that screws onto the camera.
“I’ve only needed to buy two digital cameras to shoot my portfolio in 12 years, despite how much the technology has improved over that time. My current camera, a Nikon Coolpix, only cost a couple hundred dollars, so it didn’t require a large investment,” says Gould. “It’s worth taking the time to research your options, because your camera is what creates your home staging portfolio, and your portfolio is what actually gets clients to hire you! A camera is a very important tool for home stagers, so you should look at it as an investment in your home staging business.”
Gould encourages home stagers to visit the Staging Diva Home Staging Business Report for a two-part article on photography tips for home stagers.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra is a published author and has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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