The Australian, July 30, 2011
Styled Up and Ready to Sell
Home staging expert Debra Gould, founder of the Staging Diva Home Staging Business Training Program, was recently featured in The Australian, which is the biggest-selling national newspaper in the country.
The article focuses on the importance of home staging, especially in a sluggish housing market.
In Australia, “home staging” is known as “property styling,” and has become increasingly popular in recent years.
Gould is quoted several times in the story:
“In the US they call it ‘home staging’ and the queen is Debra Gould (aka the Staging Diva) who writes endlessly on the subject and runs training programs for people looking to set themselves up as professional home stagers.”
“As Gould puts it: ‘A house is a product that has to be packaged and marketed to the right target audience at the right price. In a slow or buyer’s market, any house is just one of many for sale in a neighborhood. Real estate agents may say the only way to sell is to drop the price, but this ignores the positive sales impact of improving the product.'”
“Gould, the Staging Diva, has likened the process to speed dating. You may see eight houses one weekend but ‘you’ll reject most and possibly choose one property to go back to for a second look’, she says. ‘Home staging or house fluffing is all about creating the best first impression, paving the way for potential buyers to fall in love.'”
> For free tips on attracting media attention, home stagers are encouraged to visit the Home Staging Business Report.