Staging Diva, Debra Gould, says “There’s nothing as sad as a vacant home in real estate.” Walking through a house with nothing in it besides bare mattresses in the bedrooms is distracting for a potential buyer – even if it’s the perfect property for them. Their thoughts wander and they start to think about what […]

Part of what home stagers must do is convince their clients why they should invest their hard-earned money in a house they’re selling – an unattractive notion for many homeowners. Staging Diva, Debra Gould, says, “Home stagers must demonstrate how the money a homeowner spends on their home now is actually an investment and that […]

Home staging expert Debra Gould built a profitable home staging business from scratch in a very competitive market and she says, “A stager will struggle to make money when they don’t charge enough for their home staging services.” Here, Gould shares 3 tips to help establish the fees for a home staging business: 1. Remember […]

According to home staging expert Debra Gould, founder of the Staging Diva Home Staging Business Training Program, “If you have a passion for decorating, an interest in real estate and a desire to start your own business, home staging is the perfect career for you to consider.” Although there are many reasons why home staging […]