Staging Diva, Debra Gould, says “There’s nothing as sad as a vacant home in real estate.” Walking through a house with nothing in it besides bare mattresses in the bedrooms is distracting for a potential buyer – even if it’s the perfect property for them. Their thoughts wander and they start to think about what might have forced the homeowners to leave in a hurry.
Gould, founder of the Staging Diva Home Staging Business Training Program says, “This is one of the reasons why home staging is so important!”
Omaha home stager and Staging Diva Graduate, Dolly DeWald, founder of D3 Dolly DeWald Designs, was approached by a couple who had recently been forced to move out of town. They knew that if their home wasn’t such a mish-mash of vacant rooms with nothing in it but a piano and a couple of beds, they’d have a better chance of selling.
Gould says, “The homeowners agreed at their home staging consultation with Dolly to clear out the clutter and take care of some cosmetic changes she suggested. While they were doing that, Dolly shopped for accessories and sourced rental furniture. The entire home staging project took fifteen hours and it was completed just in time for the homeowner’s first open house. Dolly stopped by before it started to arrange some fresh flowers (plucked from the property’s gardens) and to freshen everything up.”
The real estate agent called Dolly later that evening with the good news that the home sold at the open house for 99% of the client’s asking price!
About the home staging training Dolly received, she says, “My goal was to do something I truly enjoyed doing. I love staging homes. The Staging Diva Program has given me the tools necessary to help me realize my goal.”
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.