FSBO is an acronym for ‘For Sale by Owner.’ These properties are sold without involving a real estate agent so the owner can keep the 5% or 6% commission for themselves. Needless to say, this type of client is interested in maximizing their selling price, making FSBO clients an excellent target audience for stagers. Staging […]

Summary Home staging expert, Debra Gould, shares a success story from a Staging Diva Graduate who proved a skeptical real estate investor wrong by helping a property sell in 2 1/2 weeks at Christmas time. Denver Real Estate Investor Proven Wrong by Staging Diva Graduate Working with her husband doing “fix n flips” and managing […]

Summary Author of the Home Stager’s Guide to Twitter,  home staging expert Debra Gould, discusses how social media sites like Twitter and Facebook are powerful marketing tools for small business owners. Facebook and Twitter Powerful for Marketing Small Business At one time, Facebook might have been nothing more than a meeting place for teenagers and […]

Summary Home staging expert, Debra Gould, shares stories of men and women who have completely reinvented their lives to become home stagers. Will you give yourself permission to reinvent your life? Watching the comments pour in after posting an article about a registered nurse and mother of four finding great success and creative fulfillment as […]