Home staging expert, Debra Gould, shares a success story from a Staging Diva Graduate who proved a skeptical real estate investor wrong by helping a property sell in 2 1/2 weeks at Christmas time.
Working with her husband doing “fix n flips” and managing rentals in Denver, Colorado seamlessly led Debbie Fiskum into a career as a professional home stager. After taking the Staging Diva Home Staging Business Training Program, Debbie wasted no time in starting her own business, Perfect Home Staging Denver.
Debbie quickly saw a bright future for home staging in Denver through the success of her first projects. With every successful staging story she was involved in, she was educating her local market about the benefits of home staging and why it works.
One excellent example of these strong staging stories came after she was hired to do a “fix and flip” for a real estate investor husband and wife pair in December of 2009. The wife was a believer in home staging while the husband was resistant to the idea. He thought since the home had been beautifully renovated and upgraded there was no need to go further before going to market.
The wife, however, ended up making the ultimate decision in this case and the vacant home was staged before being put up for sale.
Debbie brought in rental furniture and accessories. Furniture was kept minimal with more of the budget being splurged on accessories, creating vignettes and “emotional pockets” throughout the home to draw in potential buyers.
To the delight of this pair of real estate investors, the home sold in two and a half weeks, at Christmas time!
That’s all it took to educate the husband about the power of home staging and needless to say, both investors will be staging all of their future investment properties with Perfect Home Staging Denver.
“Taking the Staging Diva Program helped me to speak more effectively to agents, investors and homeowners and to convince them of the value of home staging,” writes Debbie. She adds, “I gained insight about marketing my business and that continues to be an ongoing process as I follow Debra on Twitter and keep up with her blog posts. By doing the things Debra recommends in her program, you can build a profitable business.”
About the author
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained thousands of home stagers to start and grow their own businesses. Gould created the Staging Diva Directory of Home Stagers to help home sellers and real estate agents locate staging services in their area.
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