Summary
Home staging expert Debra Gould, discusses how the success of a home staging business comes down to hard work, not luck.
Luck won’t make you successful in a home staging business
Luck has nothing to do with someone being their own boss or making their staging business a success. “Luck” is when you win the lottery despite odds of one in 28 million. Of course if you never bought a ticket, you’ll never be that lucky “one.”
Was Sara Blakely lucky to invent Spanx from her apartment and turn $5,000 in savings into a huge success story? Was Sandra Wilson lucky to invent Robeez when she cut up old purses to make baby booties for her son, eventually selling her company for $30.5 million?
They both were passionate about what they were doing and refused to quit even when others said, “it will never work.”
Comments like, “You’re so lucky you get to work from home” and “Oh, I wish I was lucky enough to be my own boss” discount the tremendous amount of hard work that goes into making opportunities happen in one’s life.
That mother working from home to be there for her family isn’t just lucky. She has taken risks and invested hundreds of hours of hard work to create that life for herself and her family.
She isn’t doing anything you couldn’t do yourself if you really wanted to.
One such example is Staging Diva Graduate Laura Kakoschke of 
Hunter Lake Home Staging and Design. Gould states, “Laura isn’t ‘lucky’ because she’s able to work from home and home school her three children while she earns more money than she ever did working her fancy government job. She made this happen by setting herself up to succeed in a business based on her natural talent for decorating.”
The Staging Diva® adds, “Laura did her research and took the home staging training program that would suit her needs and allow her to build a profitable business. Then she put what she learned to use. It was smart marketing tactics rather than luck that helped Laura get the projects she needed to make this career work. It wasn’t luck, but what she learned about properly pricing her home staging services that allowed Laura to start making more money than she did working in management position with the government.”
You can’t waste your life wishing you could fire your boss and go into business for yourself unless you make a move to make that happen.
Being in the right place at the right time can play some part in the success of a business, but it’s commitment, hard work and doing something you’re passion about that will let you make your own “luck” in this world. What are you going to do with your future? Will you leave it to luck, or will you work hard to create the life you want to be living?
About the author
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained thousands of home stagers to start and grow their own businesses. Gould created the Staging Diva Directory of Home Stagers to help home sellers and real estate agents locate staging services in their area
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