FSBO is an acronym for ‘For Sale by Owner.’ These properties are sold without involving a real estate agent so the owner can keep the 5% or 6% commission for themselves. Needless to say, this type of client is interested in maximizing their selling price, making FSBO clients an excellent target audience for stagers.
Staging Diva Graduate and Omaha home stager, Dolly Dewald has witnessed for herself the benefit of staging for FSBO properties.
When a busy couple with three young children planning to sell without an agent had completed their home staging 
consultation with Dolly, they hired her to do the staging.
“The owners spent weeks painting and cleaning while Dolly helped them select rental furniture and shopped for bedding and accessories,” explains founder of the Staging Diva Program, Debra Gould. She adds, “The actual home staging took Dolly one full day to complete. Every Sunday the couple had an open house and they ended up receiving multiple offers which is quite a unique situation for a FSBO property. They ended up selling for 96% of their asking price.”
These clients were ecstatic with the results and told Dolly later that the buyer told them the staging sold the house.
About her home staging training, Dolly writes, “My goal was to have a job I loved. The Staging Diva® Home Staging Courses gave me the structure and know-how to create a business and make it work. With Debra Gould’s help I now have an outlet for my creative juices and a job I love.”
About the author
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained thousands of home stagers to start and grow their own businesses. Gould created the Staging Diva Directory of Home Stagers to help home sellers and real estate agents locate staging services in their area
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