Summary Home staging expert, Debra Gould, discusses why home stagers should not market their businesses based on having the lowest price services. It can’t be all about price when marketing a home staging business Price is of course a factor in any buying decision, but as a business owner, you want the cost of your… read more →
First-time real estate investors rescued from debt by home staging
Summary Expert home stager, Debra Gould, shares a success story from Staging Diva Graduates Paige Holm and Aron Bailey. After their expertly done staging, a home that had been sitting vacant for five months with no interest sold in two days. First-time real estate investors rescued from debt by home staging When a pair of… read more →
Home staging only one piece in the puzzle of a real estate sale
Summary Expert home stager, Debra Gould, explains how home staging is only one piece in the puzzle of a successful real estate sale and gives advice to home stagers worried about their responsibility if a house they’ve staged does not sell. Home staging only one piece in the puzzle of a real estate sale While… read more →
Expert Home Stager Spills Staging Secrets to ‘This Old House’
Summary Debra Gould (The Staging Diva®) appears on This Old House’s online magazine, sharing her staging secrets that maximize a home’s selling price, especially in a slow real estate market. The piece is a prelude to a feature article which will appear in print in the months ahead. Expert Home Stager Spills Staging Secrets to… read more →