Expert home stager, Debra Gould, shares a success story from Staging Diva Graduates Paige Holm and Aron Bailey. After their expertly done staging, a home that had been sitting vacant for five months with no interest sold in two days.
First-time real estate investors rescued from debt by home staging
When a pair of first-time real estate investors in Pennsylvania found themselves stuck with a property that wouldn’t sell despite the enormous amount of money they’d sunk into renovations, they contacted home stagers Paige Holm and Aron Bailey to help get them out of their stressful money-losing situation.
These Staging Diva Graduates and co-owners of Win-Win Home Staging and Redesign, Paige and Aron were faced with the challenge of getting some buyers interested in this completely renovated home that had been sitting vacant for five months with absolutely no interest despite the 6 open houses that had taken place.
The first thing these professional home stagers did after their home staging consultation was shop for rental furniture and accessories because vacant rooms don’t sell homes. On a Tuesday, the pair arrived with a truckload of furnishings to prepare for the open house scheduled to take place the following weekend.
The real estate agent brought an interested buyer through the property on Thursday, two days after the home was staged, and that evening they had an agreement in place.
The next morning the sellers put in a counter offer and that afternoon there was a signed Agreement of Sale allowing the cancellation of the planned open house.
The Win-Win Home Staging and Redesign clients were thrilled with the outcome and had this to say:
“We can’t thank you enough for your guidance through the process. Not only did you help us sell the property but it was such a pleasure to work with you both, Aron and Paige. Please feel free to use us as a referral at any time.”
About the author
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained thousands of home stagers to start and grow their own businesses. Gould created the Staging Diva Directory of Home Stagers to help home sellers and real estate agents locate staging services in their area.