Summary Professional Home Stager Debra Gould explains why real estate agents should embrace home staging as one of their marketing tools. Their services allow a home to stand out from the crowd and that benefits both the seller and real estate agent. Home Staging a Must-Have Marketing Tool for Real Estate Agents Home staging expert […]

Summary Unlike real estate agents, home stagers can profit from the slow real estate market if they avoid a common mistake that bankrupts many stagers, says home staging expert Debra Gould, The Staging Diva®. The Easiest Way to Prevent Bankrupting Your Staging Business It’s tough right now for anyone on the front lines selling real […]

Summary It might seem counter intuitive to hire a professional stager when you are facing the sale of your home to avoid foreclosure; however it has been proven that staged homes sell faster and for a higher price than homes that are sold “as is”. Home Staging Aids Homeowners Facing Foreclosure Foreclosure is an unpleasant […]

The Globe & Mail, October 28, 2004 “When a house is not a home, it can be a money-maker,” by Gabrielle Bauer Excerpt from The Globe and Mail: . . . Debra Gould used this strategy to advantage when she bought a home in Montreal in May, 2002, and resold it three months later at […]