Home staging expert Debra Gould, also known as The Staging Diva, provides home stagers with advice for getting media attention for their home staging businesses.
(UNITED STATES) February 27, 2012 – One effective way of promoting a home staging business is getting the media involved. On the Home Staging Business Report, home staging expert Debra Gould, also known as The Staging Diva, offers tips for attracting media attention.
According to Gould, who is founder of the Staging Diva Home Staging Business Training Program, the first thing home stagers should keep in mind is that they themselves are not the story.
“The local media really don’t care that you just opened your own home staging business unless you are writing to the editor of a local paper who has a column specifically for this purpose,” explains Gould. “Some community papers have columns about new small businesses, stores, restaurants, etc. in the area, and approaching them can be quite effective.”
When writing a press release, Gould recommends finding a timely news angle to increase the chances that it gets picked up: “For example, an accountant could get some coverage with tax saving tips if the press release was sent out in April. The same release would be ignored in July. Similarly, as a home stager, color consultant and interior redesigner, there are obvious seasons where your tips in these different areas would be most useful and interesting to readers,” says Gould.
According to Gould, home stagers should also think about ways to make reporters’ jobs easier since media outlets no longer have the staff budgets they previously had.
“First you need to do your homework,” Gould advises. “Read the publication you’re thinking of approaching. Notice who the reporters are that write about the kinds of topics you have knowledge in. Then approach them directly with a story idea that fits their topic and style. Approaching them is so much easier to do than in the past because you can often find their email addresses online.”
Gould, who has been featured in numerous media outlets, including the Wall Street Journal and CNN Money, also believes in the importance of having a strong Internet presence in order to attract media attention.
“Reporters work on tight deadlines. The easier it is for you to be found, the easier it is to get media coverage. Other than my very first press release to the local community paper, all my other media coverage has come from them seeking me out, rather than the other way around,” Gould says.
For more advice on attracting media attention, home stagers are encouraged to visit the Home Staging Business Report on the Staging Diva website.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars’ worth of real estate, including 7 of her own homes. She is the president of Voice of Possibility Group Inc., which operates a home staging division, SixElements.com, in addition to StagingDiva.com, which has trained over 7,000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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