Summary
When selling your investment property, are you tempted to leave a room or the entire house empty? Don’t decide to save money when it comes to furnishings and accessories. Home staging expert Debra Gould explains why taking the time to do these final details will ultimately translate into a higher return on your investment.
Home Staging Helps Real Estate Investors and Builders Maximize Profits
When selling your investment property, are you tempted to leave the house empty? Decorating your house to sell, also called “home staging” or “real estate staging,” will help you sell your investment in record time and get top dollar for your home.
According to home staging expert Debra Gould, real estate investors who are preparing to list a home on the market shouldn’t skimp on furnishings and accessories in an attempt to save money. “When you’ve gone through expensive renovations, suffered with delays or extended beyond your budget, it’s difficult to stay motivated to the bitter end,” says Gould. “It can be tempting to say, ‘It’s good enough. The paint’s dry. Let’s put it on the market as is!’ This is shortsighted and can cost you a bundle! It’s relatively inexpensive to rent anything you need, and these finishing touches help ensure that you make the profit you deserve for all those costly renovations and repairs.”
Imagine it’s the Academy Awards. A big star is planning to wear a fabulous designer gown, so she decides she doesn’t really need to get her hair done. Does everyone talk about the fabulous gown? Of course not. All they can remember is the terrible hair!
Or imagine a fine painting that’s been placed in a frame from the dollar store. Does the painting have the same appeal as it would if it had been framed by a professional? Conversely, have you ever taken one of your child’s paintings and had it framed? What a difference it makes compared to how it looks when it’s stuck to the fridge with a magnet.
Home staging is about packaging a home to show off its best features and downplay the flaws. You romance the buyer and entice them into making an emotional connection with your house. So, bring in some furnishings and accessories to add character and warmth to the home. Taking the time for these final details will ultimately translate into a higher return on your investment.
About the Author, Debra Gould
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with over 1000 Graduates worldwide. She is the author of three home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more visit www.stagingdiva.com
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