According to Debra Gould, The Staging Diva, home stagers often earn more money than real estate agents because expenses are lower and stagers don’t work for free like real estate agents do.
(UNITED STATES) June 27, 2011 – With real estate agents making a percentage of each home they sell, many people assume they earn a substantial income. However, according to expert home stager Debra Gould, even top sellers may make less than $20 per hour after accounting for all their business expenses.
According to Gould, who founded the Staging Diva Home Staging Business Training Program, home stagers can command a premium for their services. “Depending on the location, home stagers can charge from $300 to $600 for a single home staging consultation, with full-blown staging projects bringing in much more,” says Gould. “Fuel is the only major expense, because everything else is billed to the client.”
Gould also explains that the home staging industry remains stable even in a bad economy: “Unlike real estate agents, home stagers don’t have to worry about starving to death in a slow real estate market, because no matter what the market is doing, home staging still works.”
Gould believes that some real estate agents should consider a career change. “Many agents offer free staging services to their clients, but for agents who have a passion for interior design, it may make sense to switch gears to home staging in order to bring in more income.”
For more comparisons between the earning potential of agents and home stagers, visit the Staging Diva Home Staging Business Report.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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