Home stager success depends on investing in quality equipment. Home staging expert Debra Gould explains the reasons why.
(UNITED STATES) July 25, 2011 – Many new home stagers are hesitant to invest money in high-quality tools and training. According to home staging expert Debra Gould, these stagers are only holding their businesses back.
“When starting a business, it’s important to invest in the proper tools. Fortunately, a home staging business is inexpensive to start up,” Gould explains. “There are very few overhead expenses to worry about and no inventory to purchase. The only equipment needed is a computer, office furnishings and an excellent camera. When buying these items, I strongly urge new home stagers to change their mindsets and invest in the very best they can afford.”
According to Gould, founder of the Staging Diva Home Staging Business Training Program, buying the cheapest equipment will result in having to replace everything over and over again, requiring a larger expenditure than if quality items had been purchased initially.
“Thinking small will keep you small,” says Gould. “On the other hand, the money invested in getting a staging business going is money that will come back many times over. For example, I’ve bought only two cameras in twelve years, despite all the changes in technology since then. Because I bought a high-quality camera that would serve my needs as I became more successful, my photos have always been excellent, which helped establish my position as the expert home stager in my market.”
Gould emphasizes the importance of planning for a real business that will expand and purchasing equipment that will provide growing room, even if the full power isn’t needed immediately.
New and experienced home stagers can find more business-building tips by visiting the Home Staging Business Report on the Staging Diva website.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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