Three home stagers, all graduates of the Staging Diva Home Staging Business Training Program, were recently featured by the media.
(UNITED STATES) January 23, 2012 – Three graduates of the Staging Diva Training Program were recently featured by various media outlets, including the Chicago Tribune. They had previously completed a training program for home stagers, which was founded by Debra Gould, The Staging Diva.
“Being featured in the media provides a significant boost to your credibility as a home staging expert in your market,” says Gould. “Do not underestimate the value of this. If you ensure that potential clients know you were featured, it will influence their decision to hire you.”
Staging Diva Graduate Gary Baugher of An Eye 4 Change in Nashville was featured in the home improvement section of the Hendersonville Star News. Baugher was the only home stager quoted in the spread, which included large photos of one of his home staging projects and a full article on how staging a house gives home sellers an edge in today’s market.
“Aside from my own talents and ambition, I attribute my success to the Staging Diva home staging courses and your continued support,” Baugher wrote to his trainer, Debra Gould. “Most of all, you helped me gain the confidence to put myself out there and follow my dream. Debra, you truly are an inspiration to us all.”
Staging Diva Graduate Donna Dazzo of Designed to Appeal in New York is frequently quoted in the media, and her latest story is in the Chicago Tribune. Dazzo came to home staging after a layoff from her 25-year career in financial services. Many others have also reinvented themselves as home stagers when faced with similar circumstances.
Staging Diva Graduate Leah Fritz of Perfect Place Home Staging in Wisconsin was featured in a full-page spread in the Kenosha News. The article included three sets of before and after shots from her staging projects.
“I’m a big advocate of free marketing for home stagers, and the media will always get you in front of a larger audience than you can reach yourself,” says Gould. “Imagine what it would have cost me to buy an ad on the front page of the home section in the Wall Street Journal. Yet there I was in a feature article about how I stage my own homes for sale.”
Gould believes this front page story raised awareness of home staging in addition to promoting her services as a home stager.
“I’ve always had the media seek me out, which is why a strong online presence is so critical,” advises Gould. “You need to be easy to find and have a professional web presence that positions you as an expert. When a CNN reporter found me, it was because of my home staging website, SixElements.com.”
Gould provides free marketing tips for home stagers on her blog, the Home Staging Business Report. Advanced marketing techniques are discussed in Course 4 of the Staging Diva Training Program, Staging Diva Sales & Marketing Secrets to Boost Your Home Staging Business.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars’ worth of real estate, including seven of her own homes. She is the president of Voice of Possibility Group Inc. which operates a home staging division, SixElements.com, in addition to StagingDiva.com which has trained over 7,000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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