Pittsburgh Tribune Review – August 28, 2009 “Setting the Stage: Telling a Home’s Story Helps It Sell” by Bob Karlovits Excerpt from Pittsburgh Tribune Review: . . . Debra Gould, a Toronto, Canada-based stager, author and staging instructor, says staging can be known as “house fluffing” or “home merchandising,” but basically it’s the effort to […]

Summary Expert home stager, Debra Gould, explains why home staging works for real estate investors by reducing vacancy times. Home Stagers Can Get Tenants Fighting Over Your Rental The current state of the economy and real estate market aren’t just affecting homeowners, home sellers and real estate agents. If you purchased investment properties for the […]

MoneySense Magazine, April/May 2005 “Winning the Real Estate War, ” by Julie Cazzin Excerpt from MoneySense Magazine: Coldwell Banker Realty tracked 2,772 properties, ranging in price from $229,000 (U.S.) to $4.8 million, in eight major U.S. cities. It found that while the average home was on the market for nearly 31 days, the typical staged […]

Summary Staging Diva® Debra Gould, exposes the decorative details which do nothing more than distract home buyers and make the house looked “staged.” These silly home staging tricks risk insulting home buyers. Silly Staging Tricks Insult Home Buyers Afraid you don’t have enough flair for decorating to stage homes? This could be because of those […]