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Setting the Stage: Telling a Home’s Story Helps It Sell

By Debra Gould Leave a Comment

Pittsburgh Tribune Review – August 28, 2009
“Setting the Stage: Telling a Home’s Story Helps It Sell”
by Bob Karlovits

Debra Gould in Pittsburgh Tribune ReviewExcerpt from Pittsburgh Tribune Review:

. . . Debra Gould, a Toronto, Canada-based stager, author and staging instructor, says staging can be known as “house fluffing” or “home merchandising,” but basically it’s the effort to make a house irresistible.

“The better job you do, the better chance you create that someone will just fall in love with the house,” says Gould, the author of several guides to staging whose ideas are on three Web sites: debragould.com, stagingdiva.com and sixelements.com.

. . . Gould admits there is an element of theatricality in the term “staging.” It hints at setting the stage in a home and suggesting action and events that could happen there.

“A well-staged home will not look staged,” she insists. “Take the dining room table that is set for a dinner. That isn’t realistic. You suggest things. You take a lamp, a chair, a book and hint it would be a good place to read. But I don’t add the tea set on a folding table.”

It is important to make statements mildly enough that you “don’t tell people how to live,” but suggest what could happen in a space, Gould says. . . .

> Read the full story at Pittsburgh Tribune Review

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Filed Under: Debra Gould in Print, Debra Gould on Web, Real Estate Articles Tagged With: Bob Karlovits, Debra Gould, Pittsburgh Tribune Review, real estate, Staging Diva

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Debra Gould

Entrepreneur and marketing expert Debra Gould is a writer, speaker, designer, trainer and mom. She has reinvented her life many times—building 6-figure businesses around her passions— and teaches others how to do it too. Providing inspiration and practical steps, Debra has taught and mentored 30,000+ people in 24 countries as President of Six Elements Design Group Inc.

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