(UNITED STATES) March 30, 2011 – Today, just in time for the busiest home staging season of the year, Staging Diva, Debra Gould is announcing the launch of her new Simple Marketing Plan Companion for Home Stagers: A stress-free approach to marketing your home staging business.
Available online at the Staging Diva Store, the Simple Marketing Plan Companion is a comprehensive and inspiring guide that removes the intimidation factor that often surrounds marketing planning. Some of the many topics the guide includes are: how to ensure your business image, pricing strategy and promotion work together, how to sharpen your business focus and beat overwhelm, how to turn business goals into a simple plan and what kind of marketing plan you actually need as a home stager.
Gould, founder of the Staging Diva Home Staging Business Training Program says, “I know from being a creative person and running various businesses over the years that filling in too many blanks can make you feel like you have to have your whole future figured out before you start. Going through a process like that is at best a delusion, and at worst, completely self-defeating.”
The Simple Marketing Plan Companion removes the intimidation factor around creating a marketing plan, prompting stagers to change the way they promote their businesses, and reminding them to continue to take action to keep moving in the direction they really want it to go. Stagers will learn how to write their own marketing plan, the easy way, so they can finally stop planning and start doing.
Some frustrated stagers tell Gould they’ve been doing lots of marketing but nothing is working. According to Gould, these are typically the same people who don’t have a proper logo, haven’t put a portfolio together and can’t be found online. Their marketing consists of stuffing flyers in mailboxes or hanging out in real estate office lobbies handing out free cookies hoping someone will hire them.
The Staging Diva says, “If your phone isn’t ringing or if you’re spinning in circles, not knowing how to focus on the right marketing for the spring real estate market, having good ideas and not knowing how to focus them, or not knowing how to approach marketing in a systematic way that will get results, the Simple Marketing Plan Companion will be invaluable to the success of your business.”
After reading this guide, home stagers will know how to write a marketing plan the easy way, so they can stop “planning” and start “doing.”
Debra Gould holds an MBA in marketing and began her career in large corporations before moving to advertising. In 1989 she launched one of the first integrated marketing firms and was a frequent contributor of marketing columns for Profit Magazine throughout the 1990s. She also wrote a chapter for the book Marketing Masters: The Best Ideas, Tips & Strategies from Canada’s Savviest Marketeers, which was published in 1998. In it she explored the various promotional strategies that could be used by small businesses to foster loyalty and keep customers coming back.
Given her vast background in marketing and her experience in operating a successful home staging business and teaching over 4000 individuals in over 20 countries to do the same, Gould has the credentials to help struggling home stagers attract clients.
Gould says, “If you need marketing help, it’s important you get it now for the busiest staging season of the entire year. I started my own home staging business in 2002, so I know first-hand what it takes to properly plan for marketing your staging services.”
To learn more about the Simple Marketing Plan Companion: A stress free approach to marketing your home staging business visit www.stagingdiva.com/store/#marketingplan
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers in the U.S., Canada and 20 other countries to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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