Home staging expert, Debra Gould, shares a success story from a Staging Diva Graduate who was able to rescue her career as an Interior Designer during Southern California’s housing collapse by learning home staging.
When times are tight, nobody is spending money on frivolous things like interior design. But in a recessed economy with people being forced to sell their homes and wanting to keep all the equity they possibly can, they are willing to invest in a designer who is skilled in home staging.
When Interior Designer, Linda Scaglione, found herself in the midst of Southern California’s housing collapse, she became desperate to find a way out of the sinking retail side of design.
A friend suggested that with her skills she should consider getting into home staging and that’s when Linda made the decision to take the Staging Diva Home Staging Business Training Program.
By taking her talent and experience in interior design and combining them with the business knowledge she gained by taking the Staging Diva Program, Linda was setting herself up for great success.
Linda’s home staging business is called Haute Decors. Marketing primarily to the real estate industry, Haute Decors is known for updating existing cabinetry using decorative painting on top of providing home staging services.
Her first project after reinventing herself as a home stager saw Linda staging a condo that ended up selling within 24 hours! On top of that, it sold for more money than many other units in the same condo development.
The remarkable success of that project led to Linda being hired to stage a 2.6 million dollar beach home that had been sitting on the market for more than a year. After a kitchen renovation and Linda’s home staging the owner had several pending offers within one week!
About the training she received through Debra Gould’s home staging course, Linda says, “It gave me the courage to start my own interior design business specializing in home staging. For anyone wondering if the investment will be worth it, I say ‘Go for it’!”
About the author
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained thousands of home stagers to start and grow their own businesses. Gould created the Staging Diva Directory of Home Stagers to help home sellers and real estate agents locate staging services in their area.
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