Debra Gould, The Staging Diva®, stresses the importance of a professional home staging portfolio for stagers heading into the spring real estate market, especially in this slow housing market.
(United States) February 23, 2009 – The busiest time of year in real estate is just around the corner and expert home stager, Debra Gould, aka The Staging Diva®, is advising stagers get their portfolios in good shape now for the spring season.
“This is an important year for stagers to be ready for spring because a slow housing market will see many homeowners using home staging services to help them get as much as they can for their homes,” predicts Gould. She adds, “A professional home stager should be using this time to freshen their image by updating marketing pieces, branding and most importantly, their home staging portfolio.”
The Staging Diva suggests that in an economic recession, when homeowners decide to invest in home staging services, they’re extra careful to choose a talented professional to help them sell fast for as much money as possible. Gould says, “The best way for a stager to inspire the confidence of a home seller is to show them a strong home staging portfolio.”
Gould developed the Staging Diva® Ultimate Portfolio Guide to help stagers win more clients by presenting a quality portfolio. With more than 100 pages of advice including worksheets, checklists, photography and copywriting tips, this guide takes the guesswork out of what should go into a home staging portfolio. After reading this guide and applying the advice to their own portfolios, home stagers will win more projects to decorate homes to sell in this real estate market.
The Staging Diva® Ultimate Portfolio Guide also includes 5 steps to getting media coverage which Gould feels is one of the key components to success that most entrepreneurs, including home stagers, overlook.
After less than two years as a home stager, Gould gained international recognition for her home staging company SixElements.com by being featured in major media including: HGTV, CNNMoney, Reader’s Digest, Globe & Mail, MoneySense Magazine, The Wall Street Journal, Woman’s Day and others.
For more details about the Staging Diva Ultimate Portfolio Guide, visit http://www.stagingdiva.com/store
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 1000 home stagers worldwide to start and grow their own businesses. For more information visit: http://www.stagingdiva.com.
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®Staging Diva is a registered trademark, and ™Debra Gould Studio is a trademark, of Six Elements Design Group Inc.
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