Home stager and Staging Diva Graduate Susan O’Connor shares her story of the surprising ease of her first home staging consultation.
(UNITED STATES) September 5, 2011 – Staging Diva Graduate Susan O’Connor took a risk when she left her corporate job to focus on building her home staging business. After completing her first home staging consultation, she wrote a note to her trainer and mentor, Staging Diva Debra Gould, in order to share her experience with new home stagers. Gould recently published O’Connor’s story in the Home Staging Business Report to spread the good news.
According to Gould, O’Connor’s first concern was how she would handle her first sales call with a potential client. Although O’Connor felt confident about the kind of information she needed to convey, she still had a voice in her head asking whether she could make the sale. “I imagined having to make the ‘sales pitch’ to persuade the potential client of the benefits of home staging,” says O’Connor. “Would I sound desperate? Would they sense my inexperience? Would I fumble at an answer to a question? How will I talk them into it?”
What O’Connor quickly realized was that people call because they’re already interested in home staging. “I would possibly be the world’s worst salesperson, but this was NOT sales as you think about it. This was explaining how home stagers help people, how the process works, and the cost involved,” O’Connor explains. “But by the time I got to that part, all the client wanted to know was how fast I could get over there!”
While talking to the client, O’Connor remembered Gould’s instructions to “let your passion show through,” and that’s what she did. “I never thought sales calls would be fun. In fact, I was practically dreading it, but it WAS fun and I want new stagers to know that,” she says.
Next came the actual home staging consultation. “This must be what it feels like to be an actor who has rehearsed their lines, because once I got ‘on stage’ all my home staging training kicked in,” Susan recalls. “The Staging Diva Training Program gave me everything I needed to walk in there completely confident that I could handle the job.”
By sharing her story, O’Connor wants to show aspiring home stagers that they too can change their lives. “I hope to help someone feel more confident that they really can pursue their dreams!” says O’Connor.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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®Staging Diva is a registered trademark, and ™Debra Gould Studio is a trademark, of Six Elements Design Group Inc.
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