Home staging expert, Debra Gould, shares a story from Staging Diva® Graduate, Susan Atwell, about how she helped a desperate family sell their home fast even in a slow real estate market.
When New York home stager, Susan Atwell, was contacted by a couple in dire need of a fast sale, she didn’t waste any time springing into action.
This couple was being forced to downsize to a one level home due to a deteriorating illness and after 14 months on the market with little interest, they were growing more desperate with each passing day. The market was also deteriorating, unfortunately, and this couple just could not afford to lower their price again.
There would still be no guarantee for a fast sale even if a significant price reduction was made.
When the couple asked their real estate agent if they had any more options, the agent finally suggested home staging.
When AtWell Staged Home arrived on the scene, a very detailed, budget-conscious DIY plan was created. The plan was implemented aggressively by almost 30 volunteers from the couple’s church and all work was completed in two weeks. The only items that were purchased for this 3500 square foot, 5 bedroom house were paint and a slip cover. The home sold four days after it went back on the market.
Susan, who is a Staging Diva Graduate, says, “A family’s life changed and all it took was a plan, some paint and a slip cover. Rooms were de-cluttered, furniture was expertly moved around and some rooms were re-purposed to create an inviting and clean space for buyers to imagine themselves living in.”
This family was finally able to breathe a sigh of relief and move on with their lives without the stress of selling their home hanging over their heads and it couldn’t have happened without the help of Susan AtWell’s home staging company.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained thousands of home stagers to start and grow their own businesses. Gould created the Staging Diva Directory of Home Stagers to help home sellers and real estate agents locate staging services in their area.
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