Staging Diva, Debra Gould, shares a home staging success story from New Jersey home stager, Jodi Whalen of Pear Tree Home Designs.
New York Condo Sells One Week After Staging
(UNITED STATES) May 23, 2011 – How do you sell a stale New York condo listing in a week? Bring in a home stager to transform the space for potential buyers. From Food Network marketer to home stager, Staging Diva Graduate Jodi Whalen transformed a client’s property to appeal to a greater number of buyers, prompting a sale shortly after staging.
Debra Gould, founder of the Staging Diva Home Staging Business Training Program, explains: “A friend of Jodi’s called her to ask if she could help sell her one-bedroom apartment in Brooklyn after it had sat on the market (both vacant and furnished) for nine months without a single offer. Her friend took the apartment off the market for one month, and during that time Jodi staged it by bringing in smaller-scale furniture and giving it a sense of style to match the trendy city it was located in.”
Due to the improved photos on the website, traffic on the listing tripled. Within one week of the first open house after staging was completed, the apartment sold for 94% of its original asking price.
Whalen, owner of New Jersey-based Pear Tree Home Designs, has tripled her staging income every year since she started, despite the fact that she works only part-time in her home staging business.
Whalen states, “The Staging Diva Program was worth every single penny! I made it all back in my very first staging job. And, I would have never had the confidence to charge what I do to make the profit that I’ve been making on my current jobs. I’m now staging homes that are in the $1-2 million range and trust me they still need our help.”
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.