Staging Diva Graduate, Holly Battaglia, stages a client’s home after it had languished on the real estate market for seven months. The home sold one day after staging was complete, demonstrating the effectiveness of home staging.
(UNITED STATES) May 5, 2011 – Maryland home stager and Staging Diva Graduate, Holly Battaglia, was recently called on to do a home staging consultation for a house that had sat on the market for seven months. It had been shown 65 times but had received no offers despite a price drop of $40,000.
The home was vacant and in poor condition with outdated paint colors, damaged molding and mismatched carpets. “The home required more attention than simply adding new furnishings and accessories, so Holly recommended some fresh new paint colors, upgraded carpets and hardware, and lighting updates throughout the entire home. She selected everything that would be brought into the home except for the granite which was chosen before she arrived on the scene,” says Debra Gould, founder of the Staging Diva Home Staging Business Training Program.
On the final day of staging, a buyer’s agent came through to preview the home for his clients. Before he left, the agent predicted that the home would sell quickly. That evening, he returned with his clients who bought the home the very next day.
Battaglia’s success in staging her clients’ home is evidence of the power of home staging. Gould explains, “Holly’s clients were very grateful as they’d been paying two mortgages for seven months while waiting for the home to sell. Imagine if they had contacted her before dropping their asking price by $40,000!”
In addition to running her home staging business, Holly’s Home Matters, Battaglia is a mother of four and works over 20 hours a week as an oncology RN. About the Staging Diva Home Staging Business Training Program, Battaglia says, “The business aspect of the program has helped me achieve my goals by simplifying how I do business. There are tons of resources available! I feel like Debra is a master marketer and hope to learn more from her.”
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers in the U.S., Canada and 20 other countries to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Debra Gould, The Staging Diva
Six Elements Inc.
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