Entrepreneur and marketing master Debra Gould was a frequent writer of marketing columns for PROFIT: The Magazine for Canadian Entrepreneurs throughout the 1990s.
President of one of the first integrating marketing firms in Canada, Gould & Associates Inc., Debra designed and ran campaigns for leading clients like: Four Seasons Hotels & Resorts, Bell, CIBC and more.
She wrote a chapter for the book Marketing Masters: The Best Ideas, Tips & Strategies from Canada’s Savviest Marketeers, published in 1998 by John Wiley & Sons Canada.
In her chapter, Debra Gould explores effective frequent-buyer programs and various promotional strategies that can be used by small businesses to foster loyalty and get repeat sales.
[…] Training, you learn about marketing from somebody who has been marketing since the 1980s and is a published marketing author.I have a Master’s degree in Marketing, I have been supporting my family from a home office […]
[…] going to learn about marketing from somebody who has been marketing since the 1980s and is a published marketing author. I have a Master’s degree in Marketing, I’ve been supporting myself and my family from a […]
[…] Debra Gould has been a business writer since the 1980s and wrote a chapter of the book “Marketing Masters” published in 1998. She is also known as The Staging Diva and is president of Six Elements […]
3 Comments on Marketing Master Debra Gould