Home staging statistics are not as powerful in selling as the use of staging stories, explains expert home stager Debra Gould.
Home stager, Debra Gould, recommends to students of her Staging Diva Home Staging Business Training Program that rather than throwing home staging statistics at people, they use a story to reel their audience in.
“When I say ‘stories’ I’m not suggesting making anything up,” Gould explains to home stagers. She adds, “What I am saying is to use real life examples of what home staging has done for real home sellers who have had trouble preparing or selling their home on the real estate market.”
Gould believes that while it’s okay to quote studies that say the average staged homes sells x number of days faster or for x number of dollars more, it’s difficult for the listener to apply those numbers to their own situation.
“If on the other hand,” explains Gould, “You share a meaningful home staging success story, especially if it’s one that relates to their situation, a person will connect with the power of what you do.”
This Google ad about what their search engine can do demonstrates Gould’s point perfectly:
The Staging Diva advises you to, “take note of how you feel after watching the video. This could have been an ad where Google told you how they dominate the search market or how many seconds it takes to get a result after typing your query into the search box. But would that have had the same effect? Would you remember the statistics an hour from now, or would you remember the story? What about later when you’re trying to decide which search engine to use?”
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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