Expert home stager Debra Gould explains why home stagers must make consistent marketing efforts in order to get repeat business from past clients.
(UNITED STATES) August 23, 2011 – In order to get repeat business, home stagers need to remind their existing clients about the various services they offer, says expert home stager Debra Gould.
On her blog, the Home Staging Business Report, Gould explains how clients sometimes pigeonhole stagers and don’t realize the other services they can offer. She quotes Staging Diva student, Peggy Harrington of Wow! Factor Home Staging, as she explains a recent experience with a client:
“I have worked twice now with a real estate agent who purchased two homes for himself to flip. After I staged the first one it sold to the very first buyer through the door! He was thrilled. A year later he called me to stage the second home and it sold in 3 weeks — during Christmas of all times! This agent even bragged to his painter that after I staged his first house it sold immediately and yet, he’d waited almost a full year in between projects to contact me. I asked him why the wait especially since he witnessed firsthand the effectiveness of staging. He answered that he wasn’t able to find another home that he wanted to purchase to flip. I was quite puzzled as he has many, MANY listings and yet has never told his clients about staging or more over his firsthand experience with the power and success of home staging. Why would he not want to sell his client’s homes just as fast and make his commissions?”
According to Gould, Harrington is right to be confused. “There is no logic to why he’d want to only keep a home stager as a secret weapon for his own fix/flip properties. It’s possible that it just never occurred to him to refer her to his own real estate clients,” Gould explains. “I’ve had agents who were very happy with the results I achieved for one of their clients, yet they didn’t call me in for another home staging consultation for 6 months or more. In one case, I didn’t hear from an agent again for 4 years even though she continued to receive my newsletter.”
Gould indicates that the great thing about repeat business is that it increases exponentially the longer a stager has been in business.
“Past clients can suddenly reappear out of the blue at any time. This is one of the reasons why you must never stop marketing and you should always stay in touch with people you’ve done work with,” says Gould.
For home staging marketing tips, Gould offers an ebook called “14 Marketing Ideas to Rev Up Your Home Staging Business.” Stagers can also read many free tips on her blog, the Home Staging Business Report, which can be found on the Staging Diva website.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
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