Debra Gould

Entrepreneur.Designer.Speaker.Writer.Trainer

  • Home
  • About
  • Blog
  • Speaking
  • Reviews
  • Websites
  • Media
  • Contact
  • Store

Home Stagers Must Market Consistently for Repeat Business

By Debra Gould Leave a Comment

Summary

Expert home stager Debra Gould explains why home stagers must make consistent marketing efforts in order to get repeat business from past clients.

Home Stagers Must Market Consistently for Repeat Business

marketing for home stagers(UNITED STATES) August 23, 2011 – In order to get repeat business, home stagers need to remind their existing clients about the various services they offer, says expert home stager Debra Gould.

On her blog, the Home Staging Business Report, Gould explains how clients sometimes pigeonhole stagers and don’t realize the other services they can offer. She quotes Staging Diva student, Peggy Harrington of Wow! Factor Home Staging, as she explains a recent experience with a client:

“I have worked twice now with a real estate agent who purchased two homes for himself to flip. After I staged the first one it sold to the very first buyer through the door! He was thrilled. A year later he called me to stage the second home and it sold in 3 weeks — during Christmas of all times! This agent even bragged to his painter that after I staged his first house it sold immediately and yet, he’d waited almost a full year in between projects to contact me. I asked him why the wait especially since he witnessed firsthand the effectiveness of staging. He answered that he wasn’t able to find another home that he wanted to purchase to flip. I was quite puzzled as he has many, MANY listings and yet has never told his clients about staging or more over his firsthand experience with the power and success of home staging. Why would he not want to sell his client’s homes just as fast and make his commissions?”

According to Gould, Harrington is right to be confused. “There is no logic to why he’d want to only keep a home stager as a secret weapon for his own fix/flip properties. It’s possible that it just never occurred to him to refer her to his own real estate clients,” Gould explains. “I’ve had agents who were very happy with the results I achieved for one of their clients, yet they didn’t call me in for another home staging consultation for 6 months or more. In one case, I didn’t hear from an agent again for 4 years even though she continued to receive my newsletter.”

Gould indicates that the great thing about repeat business is that it increases exponentially the longer a stager has been in business.

“Past clients can suddenly reappear out of the blue at any time. This is one of the reasons why you must never stop marketing and you should always stay in touch with people you’ve done work with,” says Gould.

For home staging marketing tips, Gould offers an ebook called “14 Marketing Ideas to Rev Up Your Home Staging Business.” Stagers can also read many free tips on her blog, the Home Staging Business Report, which can be found on the Staging Diva website.

About Staging Diva

The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.

Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.

Contact

Debra Gould, The Staging Diva
Six Elements Inc.
416-691-6615
debragould@stagingdiva.com
http://www.stagingdiva.com

###

Related Posts

Filed Under: Entrepreneur Articles, Press Releases, Staging Business Articles Tagged With: Debra Gould, home stager, home stagers, home staging, home staging clients, staging, Staging Diva

Leave a Reply Cancel reply

Debra Gould

Entrepreneur and marketing expert Debra Gould is a writer, speaker, designer, trainer and mom. She has reinvented her life many times—building 6-figure businesses around her passions— and teaches others how to do it too. Providing inspiration and practical steps, Debra has taught and mentored 30,000+ people in 24 countries as President of Six Elements Design Group Inc.

More About Debra

Categories

  • Confessions of an Entrepreneur + Artist (1)
  • Debra Gould in Books (3)
  • Debra Gould in Print (42)
  • Debra Gould on Radio (5)
  • Debra Gould on TV (8)
  • Debra Gould on Web (15)
  • Debra Gould Speaker (3)
  • Entrepreneur Articles (54)
  • Home Staging Articles (88)
  • Interior Redesign Articles (6)
  • Press Releases (97)
  • Real Estate Articles (54)
  • Staging Business Articles (161)

Recent Posts

  • I Have a Confession to Make About Debra Gould
  • Debra Gould to Lead Workshop on Shaping Your Future
  • Debra Gould to Speak at HOPE Symposium
  • Home Staging Career for Moms When Kids Go Back To School
  • Staging Diva Encourages Home Stagers to Pursue Their Passions

Looking For a Guest Speaker?

Check out our Speaking page for more information.

Favorite Speaking Topics

  • Reclaim Your Power and Shape Your Future
  • Taking a Leap Into The Unknown
  • Personal Reinvention/Career Change
  • How To Make More Money with Integrity
  • Finding Comedy in Everyday Life
  • Running a Home Based Business
  • The Business of Home Staging
  • Marketing Your Small Business
  • Making Money in Real Estate


Categories:
• Best Entrepreneur, Small Service Business
• Best Canadian Entrepreneur
• Best Blog of the Year
• Best Coach / Mentor
Privacy Policy: We hate SPAM too! Your email address will not be shared, rented or sold to third parties.

® Staging Diva and the Staging Diva Logo are registered trademarks of Six Elements Design Group Inc.
Copyright 2005 - © 2022 Six Elements Design Group Inc. All rights reserved. Republication or dissemination of this content is expressly prohibited without written permission.

For more information contact: 416-691-6615.