Home stagers often find it difficult to promote their home staging services to real estate agents. Staging Diva provides tips for winning them over.
(UNITED STATES) July 2, 2012 – Home stagers often get frustrated in their home staging marketing efforts to real estate agents, says Staging Diva Debra Gould. On the Home Staging Business Report blog, Gould provides five key reasons an agent should consider hiring a home stager.
“Most real estate agents are making very little money right now and they’re not willing to spend any more than is absolutely necessary on a listing, especially when they don’t know if the house will sell,” says Gould. “Real estate agents aren’t employees with guaranteed pay checks.”
By contrast, Gould says that home stagers have almost no ongoing expenses to keep their businesses running and get paid when they provide their services, assuming they follow the Staging Diva formula for starting and growing a home staging business. Unlike stagers, real estate agents have considerable ongoing expenses with no money coming in until a deal closes. Without this positive cash flow, they are hesitant to spend money on home staging services when they may not get it back for many months, if at all.
“This is one of the MANY reasons I advise against putting all your marketing efforts towards real estate agents, which is a common mistake made by home stagers who haven’t taken the Staging Diva Home Staging Business Training Program,” explains Gould. “That said, real estate agents are one of the four key target markets for home stagers. They can help build awareness for the importance of home staging in general and for a preferred home stager’s services in particular.”
In her article, Gould provides five arguments that home stagers can use to convince real estate agents of the value of home staging. For example, Gould says that with 70% (US) to 90% (Canada) of home buyers searching online before ever calling a real estate agent, agents will attract more leads with better photos, not only for the staged listing but from active buyers who will want to be shown other properties as well.
“Home stagers can also address problems head on and tell clients the things a real estate agent might not want to say for fear of losing the listing,” Gould says. “With so many people selling their homes due to divorce, a home stager is an independent third party who will save an agent from having to get in between the different opinions of each spouse.”
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars’ worth of real estate, including 7 of her own homes. She is the president of Six Elements Design Group Inc., which operates a home staging division, SixElements.com, in addition to StagingDiva.com, which has trained over 7,000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Debra Gould, The Staging Diva®
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