Center of The City Magazine, May 2006
“Debra Gould is The Staging Diva”
Story by Karen Bridson-Boyczuk
Photography by Jill Kitchener
Excerpt from Centre of the City Magazine:
They are known as “fluffers.”
They are the creative minds realtors depend on in their effort to make top dollar on the sale of a home. With a bit of paint, a few selected touches, an imaginative eye and a lot of elbow grease, the work of these “home stagers,” as they are more commonly known, can quite dramatically increase the selling price of a home. . . .
Staging Diva Debra Gould, says homeowners without any plans for selling can make drastic improvements to the look of their homes simply by following a few ‘home fluffing’ techniques.
Gould says there are some very basic steps people can take to ‘fluff’ their homes for themselves.
“The biggest problem I see in people’s homes is inadequate lighting,” she says. “Many people live in very dark, dingy homes and they don’t even know it.” . . .
Beyond small clutter items, many homes have too much furniture for the size of the rooms, she says. . . .
“So it’s important to take a look at how else the furniture can be arranged in a room,” she says. “Often people will say, ‘oh, it never occurred to me to put that there.’ . . .
Mismatched bedding and towels are another pet peeve of Gould’s. . . . “I’m always buying sheets and duvets and towels to go into the homes I stage,” she says. “It gives you a nice focal point and can make such a huge difference to the way a room looks.” . . .
“If you’ve got a basement filled with things you are planning to fix one day, just get rid of them. People feel liberated when they knock those things off of their to-do lists. It’s very freeing.” . . .
Gould has staged hundreds of homes, ranging in price from $190,000 to $1.5 million. . . .