Summary Home staging expert, Debra Gould, discusses why home stagers should not market their businesses based on having the lowest price services. It can’t be all about price when marketing a home staging business Price is of course a factor in any buying decision, but as a business owner, you want the cost of your […]

Summary The Staging Diva, Debra Gould, explains why aspiring home stagers shouldn’t choose a home staging course based on the credentials it offers. There’s no such thing as a certified home stager Every month there seems to be another home staging association or training organization offering the latest “get rich quick as a home stager” […]

Summary Home staging expert Debra Gould, aka The Staging Diva explains how new home stagers get into business trouble building up their own furniture inventory to rent to clients. She suggests ways to avoid these home staging business perils. Home Stagers Own Furniture Inventory at their Peril There are two situations where real estate stagers […]

Summary Expert home stager, Debra Gould, explains why home staging works for real estate investors by reducing vacancy times. Home Stagers Can Get Tenants Fighting Over Your Rental The current state of the economy and real estate market aren’t just affecting homeowners, home sellers and real estate agents. If you purchased investment properties for the […]