5 Slow-Market Strategies
It takes a little extra effort to move a home when the market has turned
January 13, 2006
Les Christie, CNN Money, interviews Home Staging expert Debra Gould, President of Six Elements Inc. and creator of the Staging Diva Home Staging Business Training Program on how home staging can help homeowners sell for more money when the real estate market begins to slow.
Excerpt from CNNMoney:
NEW YORK (CNNMoney.com) – Sellers are having a harder time getting good prices for their homes. Even in the hottest markets, getting top dollar is a challenge when you don’t have 20 buyers battling it out in a bidding war.
Debra Gould, owner of Six Elements, a home-staging consultant in Toronto, consults with clients whose homes are not selling and supercharges their appeal. Her job, she says, and the job of anyone selling their home, is to make “as many people as possible fall in love with a house.”