Summary It’s hard enough to make money as a real estate agent these days. Don’t make it worse by staging your listing for free. Staging Diva® Debra Gould explains how agents can make more money if they think of themselves as home stagers who happen to also have a real estate license. Home Staging Business […]

MoneySense Magazine, Nov. 2003 “Selling Up: A home stager can help you get top dollar” Written by Gabrielle Bauer Photograhy by Virginia MacDonald Excerpt from MoneySense Magazine: If you’re looking to score on the real estate market, your best investment may not be a house or condo, but an hour with Debra Gould. Through her […]

Summary Many home stagers make the costly mistake of charging for their services by the square foot or a flat rate per room. Staging Diva® Debra Gould explains why structuring the pricing for a home staging business this way can quickly lead to bankruptcy. Why Charging a Flat Fee Can Flat-Line A Home Staging Business […]

Summary House hunting can often be a lot like “speed dating”. Your agent takes you to six or more houses in a single afternoon. Within minutes, you’ll reject most. Home Staging is all about creating the best first impression and paving the way for potential buyers to fall in love. House Hunting Can Resemble Speed […]