Debra Gould, The Staging Diva, provides advice to new home stagers for selecting a business name that will be memorable to potential clients.
Staging Diva Gives Tips for Choosing a Company Name
(UNITED STATES) April 9, 2012 – On the Home Staging Business Report blog, Staging Diva Debra Gould provides advice to aspiring home stagers for choosing a company name that projects the right business image.
First, Gould says a business name should be easy to say and spell: “You really don’t want to have to constantly spell your company name or repeat it to be understood. This poses a challenge every time you’re introducing yourself by phone, doing a media interview, speaking at an event, or even in casual conversation. Besides, if no one can figure out how to spell your company name, they’re unlikely to find you in a Google search.”
According to Gould, a company name should also convey the right business image. She provides examples of actual business names that miss the mark.
“Would you hire a custom carpenter whose business is called Nine Fingers Left?” asks Gould. “I don’t want him bleeding all over my home, thanks very much. What about hiring a painting company called Splish Splash Painting? Anyone who has ever hired a painter before has probably experienced the annoyance of paint splashes and drips left behind on windows, fixtures and floors. Thanks for warning me ahead of time that you might be sloppy. I think I’ll hire someone else!”
In her article, Gould provides several examples of home staging business names that work based on her criteria. One such example is Perfect Place Home Staging, a home staging company owned by Leah Fritz of Kenosha, Wisconsin. Fritz says, “My business name has been good to me because it works on so many levels for a staging business. ‘Help create the perfect place,’ ‘everything in its perfect place,’ ‘buyers searching for the perfect place.’ It is very versatile.”
Gould, founder of the Staging Diva Home Staging Business Training Program, also recommends choosing a company name that is memorable.
“This is a tough one and not absolutely necessary, but if you can come up with a memorable name, it will help you stand out,” says Gould. “A potential client has to see your name 7 to 10 times before they’ll actually notice it. If you have a memorable company name, it’s much easier to get noticed and for people to assume you’re well established because they’ve heard of you before.”
Gould reports that she chose Staging Diva® as a brand name for her home staging training courses because it is easy to say and many find it memorable. She believes that the playful use of the word “diva” makes the brand more approachable.
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars’ worth of real estate, including 7 of her own homes. She is the president of Voice of Possibility Group Inc., which operates a home staging division, SixElements.com, in addition to StagingDiva.com, which has trained over 7,000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Debra Gould, The Staging Diva®
Voice of Possibility Group Inc.