Expert home stager Debra Gould, shares a story from Maryland home stager and Staging Diva Graduate, Holly Battaglia, proving that home staging works.
Maryland home stager takes property from stale to must-see
Imagine the case that could be made for home staging if an offer came in from a buyer who had seen a property prior to staging without having any interest in purchasing it at that time.
Her clients hadn’t received a single offer on their property despite having been on the market for most of 2009 and part of 2007. After finding Holly online, they hired her to stage their home.
They had 7 showings in as many days – one resulting in an offer.
The sellers didn’t accept that offer because it was too low. They knew with all the activity happening on their property thanks to Holly, they wouldn’t have trouble selling it this time around.
Holly thinks the offer was a result of the prospective buyer feeling the need to take action since the property improved so much after home staging, out of fear someone else would buy it first. This was a person who had been through the property prior to staging without having any interest in buying it.
“That’s what home staging is all about,” states Debra Gould, founder of the Staging Diva Home Staging Business Training Program. She adds, “It’s about the perception of how desirable a property is. And that’s why it works.”
“Holly, besides working full time as a home stager, works part time as a nurse and is a busy mother of four. With a hectic schedule like hers, it makes perfect sense to market online because she’s able to promote her staging business 24/7 while she carries on with her full life,” says Gould.
Holly says the fee she made on this one project, a direct result of her online marketing efforts, covered the cost of her home staging training program and her listing in the Staging Diva Directory of Home Stagers.
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.