You may be wondering how to attract the owners of FSBO properties to your home staging business with them being so common in the marketplace today.
This is a great idea but remember that these FSBO or “For Sale by Owner” properties are being sold privately so the owner doesn’t have to pay an agent any commission. While it’s possible the owner simply doesn’t want to pay anyone for anything, it could also be that they aren’t spending money on a real estate agent so they have more to invest in getting their house to show better.
Before approaching these homeowners about home staging services, Staging Diva, Debra Gould suggests that you do an Internet search on “FSBO yourcityname.” That will show you some of the FSBO companies operating in your area and from there you can check photos of your local FSBOs to see which most need the help of a home stager.
Gould, founder of the Staging Diva Home Staging Business Training Program, states, “I would then directly approach these owners explaining what home staging is and what it can do. Be mindful however, that many FSBO properties have specifically requested not to be contacted by sales people and you have to respect that.”
Gould advises home stagers to compile a collection of before and after photos of their own work before meeting with the property owner to show what a difference staging can make. She says, “Explain to them that 70% of prospective homebuyers in the US and 90% in Canada shop on the Internet before ever scheduling a viewing. These buyers are reading listing information, poring over photos and deciding which homes to see with or without their agent, regardless of whether it’s a FSBO or not.”
When you help the homeowner understand that with people shopping online before they ever decide to schedule a showing, the way their house is presented on the Internet is absolutely critical. Good photos are essential when listing a house on the Internet.
“Explain that you can help make their photos much more enticing by how you would decorate their house to sell. In conjunction with that, you could offer to give them better quality after photos for their website, and that could be part of a package you charge them for,” says Gould.
> Read what one Omaha Staging Diva Graduate did for a FSBO property.
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.