According to home staging expert Debra Gould, “You should be using your home staging website as more than just an online brochure because like most buyers start their home search online, homeowners and real estate agents in your area are turning to Google to find themselves a home stager.”
In order to get your website towards the top of Google’s search results when someone’s looking for a stager in your area, it has to be optimized properly. When someone is searching for home staging services, they will most likely search the city you serve + the term home stagers.
For stagers in San Francisco, for example, the goal should be to come near the top of the results for “San Francisco home stager” or “home stager in San Francisco” because that’s most likely what potential clients are typing in Google when they need staging services.
There’s so much to know about SEO that it would be impossible to cover the entire topic in a hundred blog posts but Gould wants stagers to make sure at the very least that they are not using search engine optimization techniques that will get them in trouble.
Gould, founder of the Staging Diva Home Staging Business Training Program, explains, “In terms of SEO, ‘black hat’ refers to using techniques rooted in deception to get a high ranking. While black hat techniques can work to rank your website higher, they will only work in the short-term. When you’re caught, your site will be banned from Google all together. ‘White hat’ refers to any SEO technique that follows acceptable guidelines.”
For more information about black hat and white hat SEO techniques, visit the Home Staging Glossary by Staging Diva. Gould says, “The definitions explain which black hat technique should be discussed with your web developer about to make sure your website is safe from being blacklisted by Google.”
Gould reminds stagers with a full listing in the Staging Diva Directory of Home Stagers as their website don’t have to worry about this because the site has been built using only white hat techniques and listings rank very high in Google.