A group of home stagers discuss the negative effect that poor photos have on real estate listings and sales potential.
Home Stagers Discuss Issues with Real Estate Listings
(UNITED STATES) February 20, 2012 – On her blog, the Home Staging Business Report, home staging expert Debra Gould invited home stagers to share their pet peeves related to real estate listings.
Gould, who is the founder of the Staging Diva Home Staging Business Training Program, kicked off the discussion by describing what irks her most: “My pet peeve is the real estate agent who walks into a home I’ve just carefully arranged for photography and throws his coat over a chair, leaves his shoes in the middle of the hallway, dumps papers all over the dining room table and THEN takes the listing shots!”
A number of home stagers joined the discussion, and the common theme behind most of their complaints was poor listing photos, as was the case in Gould’s example.
“My peeve is when I get called in to stage after the property has been on the market for a while and then the real estate agent does not retake pictures,” says home stager Kathryn Wilson of HomeReady Home Staging and Interior Redesign in Ontario. “How will prospective buyers or other agents know then what has been done to improve the look of the property?”
Home stager Jodi Whalen of Pear Tree Home Designs in New Jersey has had a similar experience: “My pet peeve is when I’ve staged AND taken photos and they don’t use my photos. Just finished a house where I got great sunny exterior shots and the Realtor® posted pictures from a RAINY day! Because of this frustration I’ve added a new service of Photo Styling.”
Stacy Goade of Alaska Premier Home Staging also shared her concerns about listing photos. “After recently removing wall paper, painting, decluttering, repairing, and adding accessories and furnishings, the real estate agent took shots of rooms where none of the staging work was obvious or emphasized. I took great digital photos after we finished staging the home and sent those photos to my client so she could forward them to the agent.”
According to Gould, real estate agents who don’t retake photos after staging are wasting money the client invested: “A key reason to stage is so that top notch photos are on MLS so that there will be more showings. More showings means more potential buyers, which means a faster sale and potentially for more money. Home sellers should INSIST that their agent take new photos and tell them that they will find another agent who will if they don’t comply.”
For more advice regarding home staging and real estate, visit the Home Staging Business Report on the Staging Diva website.
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars’ worth of real estate, including 7 of her own homes. She is the president of Voice of Possibility Group Inc., which operates a home staging division, SixElements.com, in addition to StagingDiva.com, which has trained over 7,000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.