Summary
Home stagers look for inexpensive and convenient sources for home staging art, to make additional revenue renting it out to clients, when decorating homes to sell for the spring real estate market. Finding the appropriate pieces has been difficult prior to the opening of the Staging Diva Art Shop.
Stagers: Get Your Art Ready for Spring Real Estate Market
Professional home stagers decorate a home to sell by creating an environment for home buyers to fall in love with the space. Wall art plays a large role in creating an environment that a potential buyer will feel comfortable in by enhancing the home’s beauty and giving each room a polished look.
Art should make a room feel inviting and warm but it should not distract home buyers by becoming a focal point of the space. It’s important to be careful not to offend or upset buyers by using religious art, nudes, or anything else that could potentially put people off. It’s not about the stager’s taste or the homeowner’s taste, but what will appeal to the largest amount of potential buyers.
While most home stagers know how important art is to their projects, several things make it difficult to obtain great art to decorate a house to sell.
First of all, many home stagers don’t have access to or the time to travel to numerous stores or galleries to build up a collection for different staging projects. Real estate stagers also find that it’s often quite expensive, especially when you add in framing costs. Then there’s the whole issue of finding staging-appropriate pieces.
Yet another challenge is finding pieces that will work in several different homes and then selecting frames and arranging for delivery. After all this trouble, many home stagers second guess their selection and wonder whether it will actually look right when it’s set against the room’s paint color.
The Staging Diva® Art Shop was developed by seasoned home stager and founder of Six Elements Inc., Debra Gould, to make the art search easier for home stagers. At one convenient web address, home stagers can purchase art that has been pre-selected by the Staging Diva herself.
The home staging art gallery is organized by room type and each piece is available in a variety of finishes and sizes with multiple framing options.
Many stagers opt for ordering canvas art prints through the Staging Diva Home Staging Art Shop. These maintain all the sophistication of framed art, but are simpler to handle, easier to ship and less expensive than a heavy frame with glass.
The virtual aspect of purchasing art this way gives home stagers an interesting option which isn’t available at traditional art shops. When the art and frame or canvas wrap style are selected, you have the option to view on screen what it will look like with different wall colors before you buy.
Each piece of art can be purchased from the comfort of home and delivered to the stager or the client directly. By building up an inventory of rental art for staging, the home stager can earn residual income throughout the year.
As the spring real estate market gets underway, it’s the perfect time for professional home stagers to consider adding to their art inventory. Being perceived as an art expert will up a home stager’s credibility in the eyes of home staging clients. The intimidation factor and hassle that come with selecting art the old fashioned way have been removed by the Staging Diva Art Shop, while providing a way for home staging experts to make money at the same time.
Additional tips for using art for home staging can be found in a free report, “The Staging Diva’s Top 10 Tips for Using Art in Home Staging.”
About the Author, Debra Gould
Internationally recognized home staging expert Debra Gould is president of Six Elements Inc. She has personally staged millions of dollars worth of real estate and always found sourcing appropirate art for home staging was challenging. With the creation of the Staging Diva Art Shop she has personally selected over 100 pieces of art for home staging and organized the art gallery by room type.
