From the category archives:

Real Estate Articles

Real estate agent proven wrong by home stager

Summary Home staging expert, Debra Gould, shares a story about a real estate agent who was given proof that home staging works in an unexpected way. Real estate agent proven wrong by home stager Home stager Fabia McNair of Styling Spaces received a call from a homeowner last December who was listing his home and [...]

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Staging Diva delivers staging tips to HGTV’s FrontDoor

Summary Home staging expert Debra Gould, president of Six Elements Inc. was recently hired to write an article for HGTV’s FrontDoor website on the topic of silly home staging tactics sometimes used by home sellers who decide to stage their own home rather than bringing in an expert. In the story, Debra Gould provides room [...]

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Home stagers put more money in the pockets of FSBO clients

FSBO is an acronym for ‘For Sale by Owner.’ These properties are sold without involving a real estate agent so the owner can keep the 5% or 6% commission for themselves. Needless to say, this type of client is interested in maximizing their selling price, making FSBO clients an excellent target audience for stagers. Staging [...]

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Real estate power no longer belongs only to agents

Summary Staging Diva and home staging expert Debra Gould, wants stagers to claim their own power in real estate and to stop listening to nay-saying real estate agents. Real estate power no longer belongs only to agents Before the age of the Internet, most of a real estate agent’s power came from the control of [...]

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North American real estate markets look strong for home stagers

Summary Home staging expert, Debra Gould, shares recent US and Canadian real estate statistics that indicate a strong market for home stagers in 2010. North American real estate markets look strong for home stagers Towards the end of 2009, reports released by the National Association of Realtors (NAR) and the Canadian Real Estate Association (CREA) [...]

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First-time real estate investors rescued from debt by home staging

Summary Expert home stager, Debra Gould, shares a success story from Staging Diva Graduates Paige Holm and Aron Bailey. After their expertly done staging, a home that had been sitting vacant for five months with no interest sold in two days.  First-time real estate investors rescued from debt by home staging When a pair of [...]

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