Staging Diva, Debra Gould, announces a new free resource for home stagers, the Home Staging Glossary. Stagers are invited to search the glossary’s 100+ industry-specific phrases and terms to expand their knowledge of their field.
Home Staging Terms Defined in Home Staging Glossary by Staging Diva
(United States) July 26, 2010 – Anyone working as a home stager or wishing to become a home stager has a new website to add to their list of recommended reading. The Staging Diva, Debra Gould, has put together a home staging glossary which she’s filled with easy-to-understand definitions for home staging and real estate terms and phrases.
Gould states, “My goal in creating this free home staging glossary is to raise the level of awareness and understanding in the staging industry and to give people a place to turn when they’re unsure of something they’ve read or heard mentioned by a real estate agent, client or website. I don’t want terminology to get in the way of someone building a successful home staging business and reading through this glossary is one more way to gain confidence in talking the talk of a professional home stager.”
The Home Staging Glossary by Staging Diva is made up of more than a hundred terms and phrases that will benefit home stagers— whether they need more help in understanding decorating terms, staging terms, real estate terms or even concepts to help them with the Internet-side of building their home staging business.
“Stagers shouldn’t expect to find standard dictionary-type definitions in this glossary,” states Gould, creator of the Staging Diva Home Staging Business Training Program. She adds, “The Home Staging Glossary by Staging Diva explains things in simple language and includes business tips and links to free articles I’ve written for further learning.”
Some words and terms in the Home Staging Glossary by Staging Diva include: focal point, SEO, bidding war, buyer’s market, free estimate trap, virtual staging, web host, market niche, FSBO, tweet and target market. More terms are being added regularly.
More than 4000 individuals worldwide have been trained by Gould since 2004, through the Staging Diva® Home Staging Business Training Program which focuses on how to grow a profitable home staging business. Staging Diva Students benefit from Gould’s extensive marketing background and real-life experience as a home stager through her successful staging company, Six Elements Inc.
Home stagers are encouraged to search through the Home Staging Glossary by Staging Diva today to search any terms they’ve been curious about. Visit http://www.stagingdiva.com/glossary/index.php
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Staging Diva, Debra Gould, announces a Summer Sale with prices slashed on home staging courses, guides, coaching and Directory listings.
Staging Diva Sale Offers Savings on Home Staging Training and More
(UNITED STATES) July 20, 2010 – Anyone with a dream of starting a home staging business may wish to stock up on some summer reading during the Staging Diva Dive into Summer Sale happening now through July 30, offering up to 60% off staging courses, ebooks, coaching and more.
“There seems to be more downtime in the summer with vacations and long, holiday weekends, making it the perfect time to work through a home staging training program so that by the time the kids go back to school in September, you have something exciting and new for yourself to be doing,” states Debra Gould, founder of the Staging Diva Home Staging Business Training Program.
The Dive into Summer Sale offers significant savings on all home staging courses, four home staging guides, listings in the Staging Diva Directory of Home Stagers and one-on-one Accelerator Business Coaching with Debra Gould.
“Anyone identifying this promotion as a good time to get a listing on the Directory of Home Stagers or to enroll in a home staging course should act quickly because there is limited availability of these items during the sale. In order to continue delivering quality customer service to Staging Diva Students, only 80 people worldwide will be able to purchase courses or coaching and only 30 listings on the Directory will be sold at these prices,” cautions Gould. She adds, “Even though the sale officially ends on July 30, these items could easily sell out within the first days of the promotion.”
More than 4000 people from around the world have been trained by Gould since 2004, through the Staging Diva® Home Staging Business Training Program which focuses on how to grow a profitable home staging business. Staging Diva Students benefit from Gould’s extensive marketing background and real-life experience as a home stager through her successful staging company, Six Elements Inc.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Expert home stager Debra Gould, shares a story from Maryland home stager and Staging Diva Graduate, Holly Battaglia, proving that home staging works.
Maryland home stager takes property from stale to must-see
Credit: Danielle Arcilesi Photography
Imagine the case that could be made for home staging if an offer came in from a buyer who had seen a property prior to staging without having any interest in purchasing it at that time.
Her clients hadn’t received a single offer on their property despite having been on the market for most of 2009 and part of 2007. After finding Holly online, they hired her to stage their home.
They had 7 showings in as many days – one resulting in an offer.
The sellers didn’t accept that offer because it was too low. They knew with all the activity happening on their property thanks to Holly, they wouldn’t have trouble selling it this time around.
Credit: Danielle Arcilesi Photography
Holly thinks the offer was a result of the prospective buyer feeling the need to take action since the property improved so much after home staging, out of fear someone else would buy it first. This was a person who had been through the property prior to staging without having any interest in buying it.
“That’s what home staging is all about,” states Debra Gould, founder of the Staging Diva Home Staging Business Training Program. She adds, “It’s about the perception of how desirable a property is. And that’s why it works.”
“Holly, besides working full time as a home stager, works part time as a nurse and is a busy mother of four. With a hectic schedule like hers, it makes perfect sense to market online because she’s able to promote her staging business 24/7 while she carries on with her full life,” says Gould.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Home stagers needn’t be intimidated by the perceived “high-tech” nature of downloadable home staging courses, explains expert home stager Debra Gould.
Downloadable home staging courses for home stagers
The cheapest way for aspiring home stagers to get the Staging Diva home staging courses is by buying the downloadable version of the Staging Diva Home Staging Business Training Program. Anyone intimidated by the “high-tech” factor of this type of program can rest assured that such training is not as technical as it sounds.
Staging Diva, Debra Gould, says, “The courses are downloadable but home stagers don’t actually do the program online.” Gould explains, “You simply download audio recordings and printable study notes, so you can sit at your desk with a cup of tea and pore over the material. You don’t need to do something complicated with your computer in order to participate, you’re really just reading and listening.”
If an aspiring home stager is able to download a file then there isn’t a technology barrier to worry about with the Staging Diva Training Program. “Download” simply means you click the link you receive as soon as you order, and when you click, the material will automatically be transferred (downloaded) onto your computer. You then open those files from your computer and the audiorecordings will play or you can read and print the course notes and checklists.
Anyone concerned about the lack of one-on-one attention along the way of listening to the material in a self-led home staging training program like this will appreciate the option to purchase one-on-one coaching with Debra Gould at a discounted price when they order the full Staging Diva program.
Gould explains, “You’re going to be given the option when ordering to also get an hour of staging business accelerator coaching with me for 50% off.” Gould adds, “You’ll have six months to use our time together and you can split the time up into 15-minute sessions, 30-minute sessions or one-hour sessions – whatever you like. You’ll be given access to my online calendar and you can book your appointments when it’s convenient for you. Then I phone you at the appointed time.”
During the coaching calls, stagers have an opportunity to discuss whatever challenges they’re facing during their home staging courses. Gould says most students don’t have questions about the course material itself so they use their time for help coming up with their business name, advice on combining staging with an existing business, or help with their website or other marketing materials.
Gould acknowledges that some people can’t get past the technological aspect of the less expensive version of the Staging Diva home staging courses which is why there is a home study version that’s mailed directly to an aspiring stager’s door – no computer required. It does cost more than the alternative option.
“However,” states Gould, “if you can figure out how to order a product online, you’re tech-savvy enough to handle the downloadable version!”
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Home staging statistics are not as powerful in selling as the use of staging stories, explains expert home stager Debra Gould.
Staging Statistics Not as Powerful as Home Staging Stories
Home stager, Debra Gould, recommends to students of her Staging Diva Home Staging Business Training Program that rather than throwing home staging statistics at people, they use a story to reel their audience in.
“When I say ‘stories’ I’m not suggesting making anything up,” Gould explains to home stagers. She adds, “What I am saying is to use real life examples of what home staging has done for real home sellers who have had trouble preparing or selling their home on the real estate market.”
Gould believes that while it’s okay to quote studies that say the average staged homes sells x number of days faster or for x number of dollars more, it’s difficult for the listener to apply those numbers to their own situation.
“If on the other hand,” explains Gould, “You share a meaningful home staging success story, especially if it’s one that relates to their situation, a person will connect with the power of what you do.”
This Google ad about what their search engine can do demonstrates Gould’s point perfectly:
The Staging Diva advises you to, “take note of how you feel after watching the video. This could have been an ad where Google told you how they dominate the search market or how many seconds it takes to get a result after typing your query into the search box. But would that have had the same effect? Would you remember the statistics an hour from now, or would you remember the story? What about later when you’re trying to decide which search engine to use?”
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Staging Diva, Debra Gould, announces the release of a new product that will help aspiring home stagers determine whether or not home staging is the right career for them while giving them knowledge and insight into the industry.
50 Home Staging Questions Answered in New Resource for Aspiring Stagers
(UNITED STATES) June 22, 2010 – For years, Staging Diva®, Debra Gould, has been giving aspiring home stagers the chance to ask their burning questions about the staging industry on a free monthly “preview call.” Because the calls are live and participant-driven, each one is dramatically different with various topics being tackled on each call. For the first time ever, Gould has compiled the best of the best from all calls to date and today is announcing the release of Ask Staging Diva Live: Volumes 1, 2 and 3.
“This new resource is going to be very useful for anyone on the fence about starting their own home staging business or others who have been thinking of giving up because they haven’t figured out how to make a living from their decorating talent,” states Gould, the founder of the Staging Diva Home Staging Business Training Program. She adds, “Many new stagers have learned on my calls about better ideas for marketing their staging businesses so they don’t have to give up on their entrepreneurial dreams, while aspiring stagers have learned that they do have what it takes and they feel confident to go ahead and pursue home staging courses.”
Ask Staging Diva Live: Volumes 1, 2 and 3 is made up of three hours of audio recordings and a bonus 60-page transcript. Those who learn better by reading can study the PDF, or use it to highlight key points they want to refer back to, while those who prefer audio will enjoy listening and re-listening to the recordings.
In this compilation, Gould answers 50 questions from callers, covering a wide range of topics like whether a home staging business can be successful when operated on a part-time basis, the differences between home staging and interior design, and ensuring a new stager knows how to get paid. Callers learn how much money it takes to start a staging business and how to deal with real estate agents who don’t believe in the importance of decorating a house to sell.
Ask Staging Diva Live: Volumes 1, 2 and 3 will retail for $129 but aspiring stagers who order before July 28 will get it for an introductory price of only $89.
“Anyone not quite sure about diving head-first into the field of home staging might consider this product the chance to dip their toe in first to test the waters. After listening to the audio and reading the transcript, an aspiring stager will not only have lots of great knowledge about operating a home staging business but more importantly, he or she will be able to confidently invest in their staging business training knowing that it is a career they would like to pursue,” states Gould.
Since 2004, more than 4000 people from around the world have been trained by Gould through the Staging Diva® Home Staging Business Training Program. The focus of the Staging Diva® program is on how to grow a profitable home staging business. Students benefit from Gould’s extensive marketing background and her experience in starting and growing her own successful home staging company, Six Elements Inc.
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
website to add to their list of recommended reading. The Staging Diva, Debra Gould, has put together a home staging glossary which she’s filled with easy-to-understand definitions for home staging and real estate terms and phrases.
Diva Home Staging Business Training Program. Anyone intimidated by the “high-tech” factor of this type of program can rest assured that such training is not as technical as it sounds.
